Claire Freyvogel - personal Branding
Assets: Primary Logo, Typography, Colour Palette.
This is a personal branding package I made for a client looking to re-brand their website and overall brand.
Moodboard & Logo Conceptual Stage:
For the logo design and overall aesthetic my client wanted a calm coastal feel with colours and shapes inspired by nature. I wanted to take those key themes and apply them both to the general aesthetic and the final logo.
In the first round of logo variations I played around a lot with natural shapes and integrated text to give my client a vast variety of styles to choose from.
For the second variations we narrowed it down to one of the variations and experimented with size and scale. I also incorporated some colour to better reflect the brands identity and gave some softness to the overall look.
The final logo (below) is an emblem made from a mix of illustration and the Sinhala MN Regular typeface. It is minimal, clean, and calm to represent the brands identity.
Typography:
For all headings and subheadings, Sinhala MN Regular will be used. Sinhala MN Regular is a modern sans serif that is the perfect font for all fun designs. It employs neat and tidy letters, enhancing the clarity of the writing for universal understanding.
Nunito Sans ExtraLight will be used for all body copy text. Nunito is a well balanced sans serif with rounded terminals. Nunito has been designed mainly to be used as a display font but is useable as a text font too.
Colour Palette:
This colour palette was chosen to represent the colours found in a coastal environment to depict the brands aesthetic and calming nature. All of the brand's content is meant to be clean, calming, and simple.